Games are rapidly becoming an important part of our daily lives. Marketeers and Advertising agencies use gamefication as a way to connect us with brands and products.
Games, play, challenges… are these ways to escape reality or to handle everyday stress? Do we have to make everything into a game? Are we challenging eachother and ourselves to get ahead, to be a better person? Or is it just a diversion?
Escape into an alterego, an avatar. Roleplaying. Acting out your fantasy. Dreaming of superpowers.
Digital to analogue. Games and films to cosplay, conventions and festivals. Are we just playing? Is it a fling, a fancy, or is it our daily live?